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Research papers

Homogeneity or heterogeneity?

Most conversations and presentations about Web 2.0 have focused on Western examples, typically from the United States and Europe. Companies such as P&G, Lego, Albert Heijn, and Unilever tend to get most of the press, along with US-originated...

Catalogue: Asia Pacific 2008
Authors: Ray Poynter, John Shanahan, Jason Ho
Company: Colmar Brunton
April 9, 2008
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Citation

Poynter, Shanahan and Ho (2008a, April 09). Homogeneity or heterogeneity?. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/homogeneity-or-heterogeneity-